Company Profile- Elephant Design
Elephant is a strategic design and innovation consultancy that partners with organisations to transform them into dynamic, profitable and meaningful entities.
Elephant was founded in 1989 by graduates from National Institute of Design (NID). Today Elephant has grown to a team of 70 + curious people from various fields. Elephant cohorts with organizations to alter them into vibrant, money-spinning and meaningful entities. Multi-disciplined teams at Elephant allow it to offer holistic services of business strategy and design consultancy. Widely regarded as among India's top Innovation & Design Consultancies, it uses customized processes and in-depth research to assist organizations recognize untapped potential, formulate strategies to explore the opportunities and assist in their implementation. It specializes in Innovation Consulting, design thinking, Corporate Identity, Brand Development, Product Design, Graphic Design & Space Design.
Elephant is known for taking the reverse route by moving from design into the creative and brand consultancy business, thus making it one of the very few advertising companies offering a 360 degree portfolio of services. Pune-based design consultancy has diversified into new areas of advertising and brand consultancy. The company has also set up a new entity called Brand Planet Elephant in the national capital along with two partners.
The idea is to provide integrated solutions that will include design, strategy and advertising to the clients. The new agency has already signed on clients including financial services group Religare Enterprises Ltd, tobacco company Godfrey Phillips India Ltd, and US-based tools and equipment designer and manufacturer Snap-On Inc.
Speaker profile: Ashwini Deshpande
Ashwini Deshpande, the founder Director & Principal Designer of Elephant Strategy + Design, Founder & Governing Board member: Elephantversity, Director of Brand Planet Elephant, Founding Member- Pune Design Foundation.
After graduating from faculty of visual communication of National Institute of Design (India) in 1989, Ashwini embarked on design entrepreneurship when design was not an organized business in India. She leads India's largest independent integrated design consultancy, Elephant Strategy + Design.
Recent Elephant recognitions include Asia Star Award, Global ReBrand Awards, PlastIndia Innovation Award & some landmark work for Commonwealth Youth Games.
Ashwini’s notable work includes visual vocabulary definition for a number of brands including Lux, Lifebuoy, Lipton, Pantene & Pampers and Indian ones including Britannia MarieGold, NutriChoice, Bourbon, Piramal’s Lacto Calamine, Titan Eye+.
Last year she was invited by Rockefeller Foundation to participate in a workshop at Bellagio, Italy to arrive at models for design companies & NGOs to work together. In August this year she was an invitee of the Danish Design Foundation at the Global Co-creation Summit at Copenhagen, Denmark.
Elephant is a strategic design and innovation consultancy that partners with organisations to transform them into dynamic, profitable and meaningful entities.
Elephant was founded in 1989 by graduates from National Institute of Design (NID). Today Elephant has grown to a team of 70 + curious people from various fields. Elephant cohorts with organizations to alter them into vibrant, money-spinning and meaningful entities. Multi-disciplined teams at Elephant allow it to offer holistic services of business strategy and design consultancy. Widely regarded as among India's top Innovation & Design Consultancies, it uses customized processes and in-depth research to assist organizations recognize untapped potential, formulate strategies to explore the opportunities and assist in their implementation. It specializes in Innovation Consulting, design thinking, Corporate Identity, Brand Development, Product Design, Graphic Design & Space Design.
Elephant is known for taking the reverse route by moving from design into the creative and brand consultancy business, thus making it one of the very few advertising companies offering a 360 degree portfolio of services. Pune-based design consultancy has diversified into new areas of advertising and brand consultancy. The company has also set up a new entity called Brand Planet Elephant in the national capital along with two partners.
The idea is to provide integrated solutions that will include design, strategy and advertising to the clients. The new agency has already signed on clients including financial services group Religare Enterprises Ltd, tobacco company Godfrey Phillips India Ltd, and US-based tools and equipment designer and manufacturer Snap-On Inc.
Speaker profile: Ashwini Deshpande
Ashwini Deshpande, the founder Director & Principal Designer of Elephant Strategy + Design, Founder & Governing Board member: Elephantversity, Director of Brand Planet Elephant, Founding Member- Pune Design Foundation.
After graduating from faculty of visual communication of National Institute of Design (India) in 1989, Ashwini embarked on design entrepreneurship when design was not an organized business in India. She leads India's largest independent integrated design consultancy, Elephant Strategy + Design.
Recent Elephant recognitions include Asia Star Award, Global ReBrand Awards, PlastIndia Innovation Award & some landmark work for Commonwealth Youth Games.
Ashwini’s notable work includes visual vocabulary definition for a number of brands including Lux, Lifebuoy, Lipton, Pantene & Pampers and Indian ones including Britannia MarieGold, NutriChoice, Bourbon, Piramal’s Lacto Calamine, Titan Eye+.
Last year she was invited by Rockefeller Foundation to participate in a workshop at Bellagio, Italy to arrive at models for design companies & NGOs to work together. In August this year she was an invitee of the Danish Design Foundation at the Global Co-creation Summit at Copenhagen, Denmark.
She is a visiting faculty at premier Indian institutes (IIM, MICA, NIFT), Duke University USA and American University in Lebanon. Having lectured across several countries, her recent stint was at the World Tea Forum in Beijing, China on “introducing innovation to a traditional business” where she was also a jury for the design awards. This year she will join the jury panel of Global ReBrand 100 awards.
Ashwini is a brand ambassador for Hewlett Packard in India and a colour trends expert panellist for Asian Paints. Her Individual publishing includes:
- A chapter on Branding in “Building Brands in the Indian Markets”, edited by Dr Tapan Panda & published by Excel Books India
- A case study and expert views in “A Designer’s Research Manual” edited by Prof Jennifer Visocky O'Grady published by Rockport Publishers, USA.
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