Mercatique is the flagship event of MAXIM – The Marketing Association of XIMB. With an objective to invite the industry stalwarts, to share their experiences and knowledge on various topics related to marketing with professionals, educationists and management students from across the country, “Mercatique 2009” series will begin from 10th October 2009.
Mercatique 2009 will be a series of workshops that’ll be conducted throughout the year to achieve greater interaction with the industry. The first leg of “Mercatique 2009” will be rolled out on 10th October with two workshop sessions.
The speakers for the first two workshops are Ms. Ashwini Deshpande (Director, Elephant Design & Strategy) who will conduct the session on brand strategy and design, Mr Pritam S. Purkayastha (Senior General Manager Marketing, SAIL) who shall speak on supply chain management in marketing and enterprise risk management.
Some of the other speakers who have confirmed their participation in the “Mercatique 2009” series are:
- Mr. Sanjit Padhi (Prof. IIM A, Ex Head of Marketing, SAB Miller and Heinz India),
- Mr K. Dasaratharaman (President RPG-Speciality Retail)
- Mr. Schubert Fernandes (AVP, Hanmer MS&L),
- Mr. Anil Nair (MD, Avaya Global Connect)
- Mr. Sameer Satapathy (Head Marketing, Consumer Product Business, Marico Ind.)
- Mr Binay Swain (AGM, Exports, JCT Limited)
- Brand Design & Strategy
- Supply Chain in Marketing
- Private Label
- Category Management
- Modern Trade
- IT in Marketing
- Public relations & advertising
- International Marketing
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