MAXIM Quiz II Answers

ANSWERS TO MERCATIQUE BRAND EQUITY QUIZ DAY 2

1. Eugene the Jeep

It is a character in the Popeye comic strip.It is supposed to be a mysterious animal with magical abilities that has the  ability to go anywhere.

2. Orville Redenbacher and Dave Thomas from Wendy's and Colonel Sanders from Kentucky Fried Chicken's. They were not just the mascots of their respective companies but also their founders.

3.Ad for Durex extra large and Burger King

4.   Geico mascots

The Government Employees Insurance Company, GEICO, is an American auto insurance company. GEICO is a wholly owned subsidiary of Berkshire Hathaway.
(i) The GEICO gecko – The reptilian mascot, Martin the Gecko, first appeared in 1999 during the Screen Actors Guild strike that prevented the use of live actors.
(ii)Kash - Ads featuring "The Money You Could Be Saving," in the form of two paper-banded stacks of U.S. bills with a pair of Googly eyes on top.
(iii)The Geico Cave Man – Launched in 2004, its slogan on getting  car insurance from Geico read "So easy a cave man could do it".

5.Castrol

 Pic of Castor seed

Harsha Bhogle is the brand ambassador of Castrol Oil

Pic of  Charles Wakefield ,the founder of Castrol.

6. Marlboro Man

Don Johnson played the role of Marlboro man in movie Harley Davidson and the Marlboro Man.

Marlboro cigarettes is a  Phillip Morris product.

The street is Marlboro  Street.

7.   Parker pens

8. Coca Cola

The Coca Cola bottle has a never ending presence in the movie The Gods Must Be Crazy.

John Pemberton is founder of Coca Cola.

Coca Cola is the 1st sponsor of modern Olympics.

9. Google goggles

10.Hummer