The theme ‘Brand Strategy and Design’ aims to inculcate the values imbibed in the creativity and thus go on to nurture and support the creative and out of the box ideas, which can help the organisations and brands to distinguish themselves and make them stand apart or perhaps higher in relation to the competition and thereby designing innovative strategies and act as a catalyst for change in the design, branding and related disciplines.
The theme is about forming links between design/branding strategy and management, turning problems into opportunities, breaking creative contours, delighting producers and sellers and everyone else and creating loyal customers, crossing cultures, fostering social changes and creating newer landmarks in the communication methods.
The gamut of issues for discussion in the workshop shall include how to work in collaboration to carve out a niche and designing a unique communications platform and build a comprehensive communications plan and devising design that differentiates your brand in the marketplace.
How do consumers perceive your brand or what do hoi polloi think about a brand, is based on design and the branding strategy, thus encapsulating the fact that the Brand Image is the sum of all the interactions a client has with a brand, which can include everything from billboards to print ads and from electronic ads to the logo, design and color scheme of the brand.
Post your questions and comments, these will be discussed in the workshop.
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